Compelling B2B marketing content tells stories about people whose businesses and lives you improve.
The stories can take many forms—articles, blog posts, case studies, sales training, videos, or white papers.
We create B2B marketing content that shows people you understand their stories. Content that earns their attention and interest.
Get Talked About.
Business buyers like to share content. Does it stop there? Will they talk about you?
They will if the stories you give them show you understand the tension they experience in their work.
Connect through empathy, then give them hard data and demonstable value. That's how you build trust.
People will share your content when they trust it will make them look smart.
Trustworthy content makes your solution shine.
When the shine falls on your clients and prospects, they will be your advocates.
They'll risk their reputations to promote your solution because they believe in what you can do for them.
When people trust the promise in your content, they'll invite you to help them buy.
Selling becomes serving. Everyone wins.
Which of these sentences would interest you to keep reading?
Transition sentence connecting business problems to stories about people that show your solution to those problems.
Business Problems Create Tension
Show them how to fix their pain. In their language.
Show Tension, Then Resolve It
How do you influence business buyers when 80% of decisions are made before they speak with you? First, understand their personal stakes. Then show them how to win. In their language.
Solution Stories Can Take Many Forms
Depending on who the buying influences are for your solutions and the complexity of their decision, effective content marketing tactics include"
When choosing providers, most business buyers default to “I won’t get fired for choosing X.” They're the "early and late majority" clients who like to wait for market validation before buying.
Your early adopter clients are likely your most enthusiastic. They're ready to be advocates for you because of what you've done for them. Thanks to social media, it's easier than ever for them to sing your praises. Those are the clients you want to ask to share detailed stories about how their businesses and lives improved.
We call these Win Stories. They can help calm prospective buyers' fears and reduce their perceived risk by showing how people just like them hit their targets with your solution.
Win Stories are a highly credible way for buyers actively seeking products and services like yours to get the "unvarnished truth" about what it took to implement your solution and how effective it was for them.
Win Stories aren't the typical "problem-solution-result" case studies you see so much of. They're stories told from your clients' point of view. They reveal, in your clients' words, how they made decisions, took actions, and experienced ups, downs, and ultimate wins. And they do all this at a relatable, human level.
Win Stories can be published and distributed across multiple platforms, including:
Because the most compelling content marketing stories make your clients the heroes, investing in creating Client Win Stories provides the fuel to power all of your content marketing tactics.
StorySeller Monthly offers our insights, and those of people we trust, to help make your marketing content more valuable to clients and prospects.
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Focused, self-directed, and cognizant of deadlines, Dennis is the "secret weapon" we all seek in a creative talent.